The British magazine Business Destinations proclaimed Croatia the best destination for business tourism in 2018. The Croatian National Tourist Board won this award in the category ‘Europe’, which also included prizes for the best hotels, airports, airline companies, facilities and services that are part of the industry’s top travel business.
“The fact that nomination and selection of winners is carried out by the editorial board of the magazine together with numerous readers and business service users around the world make this award even more important to us. Namely, business tourism is an important tourist product because individual and group business guests make up a stable market, which is, depending on trends, the most prevalent in the pre-and the later periods. Also, surveys among hotel owners show that business guests account for 10 to 15 percent of all hotel guests” said Kristjan Staničić the director of Croatian National Tourist Board.
Croatian National Tourist Board currently conducts a number of activities aimed at promoting business tourism, such as marketing campaigns at some of the most important specialized congress exchanges such as IMEX Frankfurt, IMEX America, IBTM Barcelona and CONVENTA Ljubljana.
Business Destinations is a travel magazine and an online portal for business travelers, as well as all employees working in the business travel industry. Combining interesting content, attractive photos and powerful networking of business entities, the magazine has positioned itself as a key source of information and inspiration for business travel by covering a wide range of topics from exclusive hotels, resorts and conference destinations to luxurious products and services.